But finding a tool that could collect a large volume of data, i.e., potential responses, was fairly challenging. Pechanga’s search for an effective guest insight tool brought forth a lot of options. They had to ensure the players and guests maintain a high level of delight with their services by obtaining current feedback and taking corrective actions wherever required. Since the hospitality industry involves a lot of in-person experiences, it was all the more imperative to follow up and keep a tab on guest satisfaction. The Pechanga team was on the lookout for a tool to assist with tracking guest insight.